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Culinary is the main attraction for tourists in Asia, and Indonesia managed to occupy the top five as the most popular culinary destination.
Based on the latest data from the Agoda digital travel platform, this report shows that the experience of tasting local tastes is one of the main factors that encourage the decision to travel.
Based on search data from June to July 2025, Japan occupies the top position as the most popular culinary destinations, followed by Thailand, Vietnam, Indonesia and Malaysia.
These five countries dominate the search for tourists who make food the main focus of their trip.
Agoda noted that culinary -themed activities are now included in the five most popular tourist categories in Asia, equivalent to deep tours and other local experiences.
New opportunities for the hospitality industry
This trend opens strategic opportunities for the hospitality industry.According to Andrew Smith, a senior vice president of supply in Agoda, hotels can be more prominent by highlighting local eating places, collaborating with famous restaurants, or presenting special culinary experiences that are curated for guests.
“Tourists are now bolder in exploring taste and actively looking for destinations known as the rich culture of culinary,” Andrew said.
Agoda’s latest survey also showed that nearly 50% of respondents from various countries, such as South Korea, Taiwan, Thailand, Japan and Malaysia, stated that culinary experience was the main reason they were traveling.
To take advantage of this trend, Agoda recommends a hotel to:
– Offering local culinary guidelines: Helping guests find the best place to eat around the hotel.
– Provide exclusive dining options: Creating a unique and authentic eating experience.
Adjust the recommendations: Provide food advice that matches the preferences and needs of the guest diet.
Building partnerships: collaborating with local restaurants, ranging from street vendors to luxury restaurants.
In addition, ease of reservation and support
real-time
For sudden requests can also increase guest satisfaction.Andrew stressed that providing personal services is the main key in winning the hearts of culinary tourists.
With the existence of various culinary festivals and international events that will be held in big Asian cities in the end of 2025, it is hoped that the position of Asia as a world gastronomic tourism center will be stronger.
(Wiw)
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