Jakarta, cartitleloans Indonesia
–
Chinese brand,
Chery
, officially expanded to the blue continent by marketing the right steering wheel model, Tiggo 7 and Tiggo 8, for the British market on Sunday (28/9).
Chery’s decision to make England the entrance to the European right steering wheel market, was born on strategic planning.According to the company, Britain became the largest electric vehicle market (EV) in Europe, with sales reaching 382 thousand units in 2024 or an increase of 21 percent year-on-year.
This dynamics makes Britain an important barometer of the adoption of electrification vehicles in the European region, as well as the Tiggo 7 and Tiggo 8 test fields.
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“This gap creates strategic opportunities for producers such as Chery who offers tested ICE engine technology, as well as sophisticated hybrid systems,” Chery wrote in her written statement, quoted Monday (29/9).
In addition there is a unique “policy gap”.One of them is the local government to postpone the ban on conventional car sales from 2030 to 2035. On the other hand, Britain is the only large market in Europe that no longer offers incentives for consumers for EV purchases.
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This gap creates opportunities for producers like Chery who offers conventional engine technology cars, as well as a hybrid system.
Chery also hopes to obtain an important foundation for expanding access to a wider right steering wheel market network, while accelerating global penetration for the Tiggo Series product line
“The position of the UK as the largest right steering wheel market in Europe also makes it a very strategic starting point. The effect is not only limited to the domestic market, but also extends to other countries such as Ireland, Malta, as well as a number of Commonwealth countries that follow the right steering wheel standards,” Chery wrote.
Zhu Shaodong, Executive Vice President Chery International continues this expansion will be focused on R&D integration, production, services, to social responsibility.
“Our ambition is not only limited to introducing products to the local market. We are committed to conducting in -depth integration in the aspects of research and development, production, services, and social responsibility,” said Shaodong.
In the future, he continued Chery would place Britain as a new strategic basis in business development.In line with the company will continue to maintain competitiveness in the conventional vehicle segment (ICE), the development of intelligent technology, to enrich the portfolio of pure electric vehicle products (BEV).
This commitment will also be realized through collaboration with various partners in the UK in the development of green technology, to low carbon supply chains.
“The presence of Chery is projected to be a catalyst that changes the British automotive market landscape which has been dominated by European, American, Japanese and Korean brands. Through this concrete step, Chery proves that Chinese automotive producers are not only ready to compete on the global stage, but also play an active role in leading the transformation of industry towards a more sustainable mobility,” he said.
(Ryh/Fea)
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